Community Page
- www.jurecuhalev.com/blog Jump to website »
-
Subscribe -
Community
-
Top Commenters
-
Popular Threads
-
Recent Comments
- I really liked that show - why do the good ones always get cancelled?
- Great show! I miss it.
- i feel that this is a hard subject well here goes; i told my hampster my password and guess what... the next day my hampster hacked onto all of my accounts i was really upset!:(
- I see that now. I did not see the popup before. Thanks.
- Alan, photos have attribution directly after them + flickr backlinks to them. How would you like me to attribute the photographer / change the current attribution?
Jump to original thread »
Usability reflections: The failure of search in online stores
Started by Jure Cuhalev · 9 months ago
Source: ShutterstockRecently my Sennheiser headphones died after a decade of everyday abuse. I wanted to buy something similar in about 100 Eur class. Sadly the two biggest Slovenian stores failed to help me locate a perfect new pair in a number of ways.
I started with EnaA and entered into thei ... Continue reading »
I started with EnaA and entered into thei ... Continue reading »
1 year ago
I have worked in usability with a number of online stores before. The biggest issue that they have is that the product vendors are often in control of the content that describes each product in the store's database and they are sometimes even responsible for the metadata.
For the store to reinput and check all the data is often very resource heavy and is not done.
I'm sure that some 'monkey' was requested to enter the content and few controls are in place from a UC point of view.
To fix this issueI have a number of suggestions to online shops:
1) do it yourself
2) by a better search engine that take into account spelling errors etc
3) provide your vendors with a set of guidelines, templates or even a system that controls the content about each product.
Any other ideas?
1 year ago
I'd say maybe:
4) Have a feedback loop built-into system (ISO 9000 style) that ensures that the questions received through emails and phone support get addressed in future revisions of product data and as part of normal iterative site development.
5) Maybe do usability reviews of the competition and then check the problems list against own site?
1 year ago